Knowing how to get life coaching client testimonials easily from your happy clients will transform the way your prospective clients view your credibility.
Prospective clients will see them as proof that you do actually get results for your clients in your life coaching and are not all spin
So read on for help on how to get testimonials and using them effectively in your marketing.
I am a great fan of expert marketer Cindy Schulson's work. This short video introduces a little about the value of testimonials to your successful life coaching marketing strategy and makes a special offer to attend her free webinar and free coaching testimonial template to help you collect and use these invaluable marketing gem from your clients.
There are a couple of things that can get in the way of getting life coaching client testimonials from your clients:
Send what you have written to the client with a note: “This is what I have put together as your life coaching client testimonial from my notes on our sessions. Do feel free to correct or edit it in any way”. Rarely have I found the client makes any alterations. They are just pleased to have you do it for them.
The client may have a business website and, with permission, that should be included. If the client is an employee or executive coach a company name is wonderful but the client may balk at that for privacy reasons. At least get some initials and a location to identify the source of the testimonial. A testimonial without any identification at all useless and has no credibility (it can look as if you have written it yourself).
Pick a sentence or two of the most relevant bits and then have a link “to read this full testimonial” on your website or say “the full testimonial is available on request”.
Make sure you get permission. Even though the past client has provided a testimonial, it is not OK to pass on their details to the prospective client without permission and preferably a little information about who is likely to contact them.
Video testimonials are comparatively new but, believe me, properly done, they can be very powerful. Here are some vital things to be aware of if you go down video testimonial path.
As you can see, mastering how to get life coaching client testimonials needn't be a drama.
are a few examples from my files and a short description on the process of getting them. Read each one and you will get the picture on how you can help your clients to help you.
This was a spontaneous testimonial in answer to a question on the coaching evaluation form. I could have shortened it easily if necessary.
Coaching with Wendy has been one of the most powerful experiences of my life. It is not often, in fact sometimes ever, that you can sit down and get completely present with yourself, and have someone be there to LISTEN to everything your thinking and feeling. And then in addition to just listening, help to equip you with the tools that you need to deal with the challenges life throws your way and work out what you really want and need from a situation. Wendy coached me through two of the biggest decisions I have made in my life so far, and it was because of her guidance and support that I felt I had the confidence to make these decisions. I am now living a bold life that I love and will continue to use what I have learned from my coaching for years to come.
Kyla Raby, Team Leader, World Youth International
I wrote this one for the client to who was willing but needed hep in writing a testimonial. He then edited minimally. As I said, don’t be shy, be willing to own how well you have coached.
When I started working with Wendy my life was pretty out of control both personally and financially. I was in overwhelm! With Wendy’s help and support I cleaned up my act and set some specific goals. As a result I am now managing my finances more effectively, feel in control of my work and home environment and even my dating techniques have improved. Coaching with Wendy has definitely been a worthwhile investment.
Alex Smith, Actuary
This one was extracted from a longer testimonial letter:
Originally I approached Wendy for help with goal setting. As I worked with her and got to know her strengths better, Wendy's role broadened to one of a business coach and mentor, a role she fills very well. I have found Wendy professional, perceptive, practical and a real asset to my business direction. Catherine Saxelby Consultant Nutritionist and Food Writer.
So you see even if your clients are not that articulate in expressing their appreciation for your coaching, there are lots of ways to help them along.
If for some reason, they don't want their name used on the testimonial, suggest their initials only. Aim also to get permission to use their occupation as this gives your coaching scope extra credibility.
I hope this has helped you learn how to get testimonials. And finally let me tell you again - credible testimonials are a fabulous and free marketing tool.
Do you have a tip or an idea for how to get life coaching client testimonials. Please share on FaceBook below