Which Life Coach Certification Program Is Best For You?

10 Key Questions To Ask Before You Enrol

Not every life coach certification program will deliver what you specifically need professionally. So get it right by asking these questions BEFORE you enroll.


When researching Keep in mind that, unlike the independent information on this site, many guides to finding the right life coach certification course that come up on a Google search are compiled as a marketing tool by a coaching school. 

The objective is to convince you that what they offer is what you need. So keep an open mind! Also be sure to read the useful comments from other coaches at the foot of the page and add your own.

10 Key Things To Know And Ask
About a Coach Certification Program

1. How well qualified are the trainers?

Is the principal, or head trainer of the school offering the life coach certification an experienced, qualified, Life Coach, preferably with an independent credential?

Where did they train and what actual coaching experience do they have?
And the rest of the instructors. 

* What qualifications and experience do they have?
* How long have they been out in the field coaching?
* Do they hold a credential from an independent coaching association?

Get independent references and scour the internet for comments and experiences.

2. Is the training accredited with an independent coaching association?

Be aware that it is the specific course, not the life coaching school that is accredited. One life coach certification training on offer may be accredited, another may not. So it's worth checking out the course with the independent association the school tells you it is accredited with.  You can read about some of the  associations that provide accreditation.

3. Does the school offer life coach training online?

You may not find it convenient to travel to face to face life coaching classes so ask if the school provides remote training.  By this I mean tuition online by telephone, email or Skype conference calls.

When if comes to online life coach certification be especially careful and ask lots of questions and get references from past students.

There are some excellent coaching schools offering distance learning (I did all my training with Coach U this way).  However, it is very easy to make a school look good on a website but the certification offered may not be that valid in the coaching world. 

4. Do they advise and help on building your life coaching practice?

And if so specifically how? Is there a specific module on the subject?

How to Build a Profitable Coaching Practice

Also ask if there are aids to help a coach start building their coaching business, such as templates for agreements, invoices, evaluations, marketing materials etc? 

There are now several software programs available for the business building side of coaching, but they are expensive, so before you invest check out what is included coach certification program.  You'll also find some great coaching tools, many of them free at The Coaching Tools Company

And this book Four Steps to Building a Profitable Coaching Practice could be worth investing in.

Although pretty basic it has some very good reviews and is in its second edition. 

I've also put together some easy and affordable marketing strategies for coaches to give you some ideas of how you might market yourself.

5. Is there support after you complete your  certification training?

It can be scary when you first start coaching so ask what follow up support they offer the graduates of their coach certification program to help them when they actually start coaching? For instance some schools have an internal Mentoring or Supervision program for new graduates. 

If so how does it work and what is the cost?

6. Does the course have the right coaching focus for you?

Always ask to have a look at the syllabus and what it includes.  Make sure it has the coaching focus/philosophy that is going to work for you. For instance, is it personal development, executive or corporate coaching focused?

If you are already clear on the coaching environment you want to work in – say small business, check if the course syllabus includes modules that educate and relate to this.

If not, ask if there are there are any add-on trainings you can take after you complete your basic life coach training which will give you a credible business coach certification?

7. How much will the coach training certification cost?

What is the total cost of the course and options for payment? Are there any extras such as sitting for their graduation test? Are there payment terms available? Is there a loading for paying by installment or credit cards?

8.  Can you get your money back?

If you find the course is simply not what you thought it would be despite all your research, can you get your money back and within what time frame of starting the training?

And if for some unforeseen reason, such as health or family, you cannot complete the course, what are their policies around refunding all or a portion of the cost?

If possible get this in writing.

9.  What coaching tools are provided for your use?

Ask what coaching aids such as scripts for processes the school provides with the course. 

More than once I have been contacted by a student of a coaching school and asked if I would share with them some of my coaching materials and guidelines that lead to success.

Apparently the instructors had set this task for them as part of their training.  In my opinion, that's not good enough!

A credible coach certification training should include a full range of materials to offer from coaching processes to business building strategies and templates. 

10. What does it take to graduate?

What is required to graduate from, or be certified by, your school?  If the coach training certification just means completing the course with no assessment or testing, then it is not of much value.

There needs to be some sort of evaluation of the new coach's skills, either during the course or at the end, before certification is given.

Add your own questions and if you are not happy with the answer ask again!

Take ownership of your coaching future by choosing your coach certification training carefully! 

Be willing to keep asking questions until you get satisfactory answers that will enable you to enrol with confidence. And be sure to also check out more great advice in Choosing The Right Life Coach Training School For You

And read more about those vital first steps to becoming a life coach

Now I'd Like To Hear Of Your
Life Coach Certification Experience

Do you have any questions or comments about
Coaching Qualifications and Certification?

I'll do my best to answer the questions or point you in the right direction. And your comments and experiences are also really welcome.

Questions and comments from other visitors to this page

Click below to see contributions from other visitors to this page...

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What level of qualification is the Coach U graduate 
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The Best Way Forward 
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Getting Credibility for A Coach Training 
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How Valid Is
My Life Coaching Qualification?
In 2012 I completed a distance learning Life coach course with the 'Home Learning college.' The qualification title was 'EDI Diploma in Life Coaching' …

How Do I Gain Credible Life Coach Certification? 
From Linda in the United States I'm interested in getting a life coach certification; however, I do not know if I can just take the exam. I have …

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