There are lots of easy ways of marketing for a coach, its just a matter of choosing those that work for you. Here are some strategies
for building your coaching practice that are simple and affordable with lots of helpful "how to's".
The difference between a good life coach and a successful one, is a coach who makes a living from professionally life coaching. This is where knowing how to promote your coaching business comes in.
You'll find there are loads of self-appointed coach marketing gurus promising to teach you this or that strategy to get your lots of clients (often at great expense) but it really is a question of finding what works for you.
Read on as we discuss some of the types of marketing tools you can use to raise your profile and attract clients. Of course not all of them will appeal to you so it's important to find those that you feel comfortable with. Your marketing method should be something you enjoy or at least find a pleasurable challenge rather than cause you stress. You can read more about why one size doesn't fit all when it comes to choosing your life coach marketing plan.
Probably the most basic item among your Business Marketing Strategies is a business card that markets for you. Review these creative business card ideas, so you can be sure that your card is a tool to make you memorable to the people you meet at networking functions, a party, or even on the train or plane.
And if you are on a budget designing your own cards on Vistaprint is really easy and I have found their delivery service excellent.
Making connections through networking is a very effective marketing strategy so look at How to Network face-to-face for coaches - and resolve to get out there physically among potential clients.
And, of course online networking can be another worthwhile way to get known, build relationships and promote yourself. How to Network also has lots of hints to get the best from your both your in personal and social media networking experience.
And whilst we are at I found the book Unstoppable Referrals is a useful read for networkers.
Networking can also result in forming a profitable joint alliance or venture with another coach or someone in a related profession to your niche. There are rules and tips and traps in such partnerships and this article on Business Joint Ventures will help you get it right.
This is one of the most powerful and inexpensive marketing tools you can use. Testimonials on your brochure or website are free and powerful advertising. However, getting them can sometimes present challenges from both the coaches and client's perspective.
You'll find all you need to know and some simple strategies for easily getting those endorsements on the page on how to get life coaching client testimonials.
If you have a specialty or niche you can bring to your life coaching, marketing yourself and standing out from the crowd can be so much easier. What do you really understand or have in your background that could become your coaching specialty? Learn how to choose and market your niche.
To successfully market your niche you need to be able to create a message that is authentic, congruent and inspirational. A message that will have your target market wanting to know more and feel confident that you are the coach for them. Easier said than done!
But help is at hand in this video from marketing expert Cindy Schulson of Marketing From Within, especially created for Life Coaching Professionally.
Having a website that looks pretty and gives lots of information is one thing.
But having a website that is easily found by the search engines and is written in such a way that it attracts coaching clients and sales can be quite another.
You'll find lots of helpful information for your coaching website and tips on making sure your website engages your visitors in Life Coaching Websites. You can also read and learn from my case study of a client's website disaster that could easily have been avoided here.
Being a guest blogger or commenting on someone else's block blog is a good way of getting known and recognised as a life coach who has something worthwhile to say. Your post will invariably include a link to your website which can earn your extra visitors and even clients.
However, there are (of course) tips and traps you need to be aware of if your words of wisdom are to enhance rather than inhibit your reputation - not to mention your standing with Google and the other Search Engines (yes there is more than one!).
Read my tips on The Benefits of Guest Blogging And Commenting to get ahead of this marketing game.
Webinars weren't even around when I started coaching, but now giving a visual, interactive online workshop that gives value and promotes your message as a coach is one of the favourite ways of attracting clients.
I've seen some great webinars and some that have me turning off within a minute or two because they are so badly presented, so there is quite a skill in making it work for you.
I can't do much better than refer you The Ultimate Guide To Webinars which gives the full picture of what a webinar is and 37 great tips to help you get it right.
Sometimes it really does pay to advertise! Basically, how Adwords works is that each time someone clicks on your AD it goes to a website page designated by you to promote your coaching and hopefully engage with you for more information or to take the action you want such as signing up for an introductory session.
You pay for each click and how much you pay is your choice depending on your budget. The key to a successful Adwords campaign is to get the keywords right so that Google places it to attract the right web visitors. Google has lots of information and help to get it right here.
Writing a book based on coaching a fantastic was of raising your profile, establishing yourself as an authority and getting clients.
You’ll hear people say that a book is just an expensive calling card.
Yes it can be. But it is one of THE top marketing for a coach strategies I know . Also, if you list and promote your book up on Amazon and other online book sites it can be a useful extra income stream!
Your book will give you status and credibility and something to refer to and sell at those speaking engagements .
I got more clients through my first book Ready Set Goal, now superseded by Be Your Own Goals Coach than from any other source. Take a peek. It could help you set and plan your coaching and book writing goals.
Here's all your need to know to get started on writing and publishing your book. I've also included how to make an easy start with a tips booklet (which is what I did). You'll find it really useful, especially if you feel a proper book is beyond you.
If you can overcome your fear of public speaking and get up at conferences and events to talk about some aspect of your coaching, the rewards will be huge.
In how to Become a Motivational Speaker I discuss how to put a presentation together, the logistical stuff ups that can spoil your talk however well you speak and where to go learn the craft of speaking. I also show you how to create an introductory, or Elevator Speech, that is a magnetic marketing message.
I highly recommend Cindy Schulson's work in this area. She offers loads of free advice as well as an amazing free webinar. (click image below for more.
Many coaches and coach providing organizations offer a free 'try before you buy' session as one of their business marketing strategies. The rational being that people don’t understand what life coaching is and need to experience it, and the coach, before they make a decision. There are two schools of thought around this and you can read about the pros and cons of the free introductory session.