Successfully starting a life coaching business Create an efficient working space, set up a dedicated coaching area that is safe and welcoming for your clients, invest in equipment that will add ease to your working day. Get your business systems in place, create systems to keep track of client session times, client progress, payments, expenses and referrals. Consult your accountant to determine the best business structure for taxation purposes. Set your life coaching fees. Decide on your coaching program options; face to face, phone or online as each method may attract different fees. Know your competition: what do they offer and how much do they charge? Choose your marketing strategy. Choose the strategies you feel most comfortable with. Keep your message clear and consistent. Ask yourself: Where will I find prospective clients who are the best match for my coaching specialty?