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Wendy Buckingham  /  Creator, Life Coaching Professionally

  Starting A Life Coaching Business Successfully

Starting a life coaching business as an independent coach can be a challenge. This guide helps you create an efficient and pleasant work environment. It also offers some basic operating and marketing systems plus getting the necessary life coaching agreements to ensure you are legally covered.

Business Building Essentials For Your Coaching Practice

Let's begin by looking at the basic things you need to put in place if you want to work independently as a life or business coach rather than be employed by a company, in-house.

How you set things up will depend on whether you prefer face to face interaction, phone or by having an online coaching business via Skype or Zoom, or as so many coaches do a mixture that best serves your clients. 

Create an efficient coaching space

However you are going to meet your clients you will need the same basic furniture and equipment.

But if you are doing face to face coaching, you also have to think about how you can make your office into a space that is comfortable for you and private and welcoming for your clients. 

My information about setting up a life coaching office for coaches working from home also has some useful information about what you need to get started.

Mastering Online Life Coaching

The Corona Virus has made many coaches, who haven’t done so before, transition to using phone or online platforms to coach their clients.  It can be a challenge if you’ve only ever coached face to face but the information and tips in Online Life Coaching will make it a lot easier.

I discuss the benefits of phone and online coaching (which I’ve done for years), coaching tips, mastering the technology and looking good on line.

Coaching Tools And Templates To Get You Started

When you have completed your coach training you may be looking for tools, forms and templates to help get you started.   I highly recommend you check out the kits created by my colleague Emma Louise of The Coaching Tools Company. 

The Megapack is the most popular and best value tool and contains all the career and life coaching resources instantly, in ready to go themed toolkits.  All brandable with your own business! 

Also, the Welcome Pack for clients could save you loads of time in working out an agreement, invoicing and lots more. 

As well as the Megapack,  The Coaching Tools Company  has individual Work/Life Balance, Career, Time Management and Small Business kits,  as well as regular free gifts, which you can adapt and brand for your coaching practice.  

Get Your Coaching Business Systems In Place

As with any business your coaching practice needs systems to keep track of referrals, coaching session times, payments, expenses and so on. 

You also have to decide whether you are going to set yourself up as a sole trader or a limited liability company or whatever structures are available in your country. Your accountant may be the best person to advise you on this.

There are several software program systems specifically written for coaches  but they can be pricey and their format may not suit the particular records you want to keep. Many offer a free trial period so you can try before you buy but, to be honest until you reach a point where you really feel overwhelmed keeping track of clients and payments they may not be necessary.

Starting and Running a Coaching Business by Aryanne Oade is written for UK coaches, but has plenty of general information that will help you clarify what will work for you and how to set your coaching business up.

Life Coaching Agreements And Contracts

As with any business your coaching practice should be set up so you have protection from the eventuality of legal action. Things like agreements, disclaimers, copyright protection and even a refund policy are critically important.

My lawyer colleague Lisa Fraley, (who incidentally, is also a certified life coach) has made her niche helping coaches with all those legal issues you need to put in place to keep your business and income safe and secure.

You can explore the much needed legal tools to protect your business on my life coaching agreements page

Choose A Marketing Plan That Works For YOU!

Get out there and get known.  And if like many coaches you  are starting off on a tight budget don't despair. 

And if you are uncertain about how to tell people about your coaching, I recommend you visit Marketing from Within, where my colleague Cindy Schulson has some great free templates and a community to help with this.

Marketing your coaching need not be expensive and there are many strategies including networking, clever business cards, writing articles and giving presentations as well as social media that can raise your profile with prospective clients. 

You'll find how to effectively use these strategies in 12 proven no cost and low cost  marketing ideas for a coach. 

Life Coaching Insurance

Some providers of coaching services want you to have insurance to protect themselves against anything you might do in their name, which I think is quite reasonable. 

But for coaches working on their own behalf and sticking to the rules with the right legal agreements, contracts and disclaimers in place, personally I don't think it is a must have requirement.

Life Coaching not like therapy or alternative medicine where advice is given. 

I've asked the question on coaching forums many times - has any life coach ever had to use their insurance when a client has sued them - and  to date never got a yes. So whilst taking our insurance may give you peace of mind you have to work out whether you really need it.

Decide Your Life Coaching Fees

Maybe you are confident about what you can charge.  Maybe not!  There are more words written and seminars presented about setting fees that almost any other aspect of starting a coaching business. 

But it is vital to get it right if you are going to attract your ideal coaching client, whether it be a niche in life, executive or corporate coaching.

You'll find some useful pointers to in Life Coaching Fees. 

Do you have a story about Starting A Coaching Business

I'd love you to share it.

What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

"What! You're NOT on Facebook!!" 
I must be one of the few who's not on Facebook, and firmly on the road becoming a ranting grumpy old woman! A few years ago as part of my social networking …

Two interesting questions about setting up a coaching business. Not rated yet
The questions: Should I trademark my company name/logo and should I become an LLC. I am just starting my coaching business and I am excited to do …

Thinking... If I build it, "They" will come... Not rated yet
About 10 years ago I attempted to start a life coaching business, after all... I had been doing it for friends for years, and had become a Certified Hypnotherapist …

Belinda Merry MCC - WorkStyle Warrior Not rated yet
There's a real lesson to be learned from Belinda's experience with her logo design. Wendy When I had the merrymentality logo designed by a graphic …

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Created and written by Wendy Buckingham, Class One Productions P/L. Sydney

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