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Wendy Buckingham  /  Creator, Life Coaching Professionally

12 Proven Life Coach Marketing Ideas That Attract Clients Without Breaking The Budget

Page Summary

Get started with your life coach marketing by choosing one or two of these 12 simple and affordable marketing ideas for raising your profile, attracting clients and growing your life coaching practice.  

FYI: I may receive commissions at no cost to you. Please see my affiliate disclosure for more.

Girl tempting a dog to shake hands with a treat.

The difference between a good and a successful coach is one who makes a living from professionally life coaching.

This is why knowing finding a way to raise your profile and promote your coaching business, in a sway that works for you is so vitally important.

Read on as I outline some of the creative life coach marketing ideas you can develop to get known and attract clients whatever your area of life coaching. 

Not all of them will be for you but I hope at least one or two will be a good fit. 

No Cost Or Low Cost Marketing Ideas To Get Started

1. Business card ideas to make you memorable

Even in these days of online connection there is still value in investing a physical  business card that you can hand out.

But how can you make sure that your business card really gets your message across and is kept for future reference rather than ending up in bin.

Take a peek at  these creative business card ideas so you can be sure that your card will "work" for you and make you memorable to the people you meet at networking functions, a party, or even on the train or plane. 

2. Networking tips and tricks for life coaches

Making new and re-establishing connections by networking whether face to face or on social media is one of the easiest and most effective marketing strategies you can adopt, so resolve to get out there physically among potential clients whenever you are able.

Ducks showing face to face networking as a great marketing idea.

My How to Network page has lots of tips and tricks to help you get the best from both social media connections and face to face networking.

You'll also learn how to master creating your "Elevator Speech", that 30 to 60 second description of what you do and who you help. You can read more about crafting an elevator speech here.

Networking also gives you great opportunities for forming alliances with other coaches or complimentary professions.  You can read more about The Benefits of Strategic Alliances for life coaches and how to set them up so they best work for you.

3. Getting testimonials from delighted clients

Thumbs up to getting life coaching client testimonials

This is one of the most powerful and no cost marketing ideas you can adopt. Having testimonials on your brochure or website are free and really endorse how good a coach you are.

However, asking client for them can sometimes present challenges for both the coaches and the client's.

You'll discover all you need to know and some simple strategies for easily getting those endorsements in my page; how to get life coaching client testimonials that rock!

4. Become an expert with a specific coaching message

Being known as an expert in a specific niche is an invaluable point of difference and great for attracting those client you can specifically help. If you have some work skills, personal life experience or special interest that positions you as an expert - promote it.  

It's important to create a message that is authentic, congruent and inspirational. A message that will have your target market wanting to know more and feel confident that you are the coach for them. 

A free Brand Message Template to download

 For many of us easier said than done but free help is at hand from my long time colleague Cindy Schulson of  Marketing From Within. 

Cindy helps both novice and highly experiences coaches get authenticity and heart into their message with loads of free advice, services and products. Many visitors to this site have benefited from joining her mentor program.

The amazing, free brand message template also includes a bonus video training that shows you how to use your Brand Message to attract your ideal clients.

5. Writing a book is a mighty Marketing idea

Writing a book centred around life coaching is a fantastic way of raising your profile, establishing yourself as an authority and attracting clients.

Cover of the book

 Becoming an author is one of THE top proven marketing ideas for a coach I know.

Also, if you list and promote your book up on Amazon and other online  book sites  it can be a useful extra income stream!

Your book will give you status and credibility. It's also something to promote when networking and sell at the speaking engagements I talk about in the next tip!

I attracted many quality clients through my first book Ready Set Goal, (now superseded by Be Your Own Goals Coach) and this page will support you to get started on Writing And Publishing Your Own Book.

 6. Give presentations on your life coaching specialty 

Man giving a presentation to become a motivational speaker

If you can overcome any fear you have of public speaking and get up at conferences and events to talk about some aspect of your coaching and the issues it can solve, your credibility as a coach will grow and the rewards will be huge.

On my page about Becoming a Motivational Speaker I discuss how overcome speaking nerves and some easy ways to get support.

And as well as some tips on putting a presentation together that will really engage your audience and have them wanting more, I also cover how to avoid the logistical stuff ups that can spoil your talk.

7.  Is a free life coaching session a good marketing idea?

Free trial offer noticeboard

Many coaches offer a free 'try before you buy' session as one of their marketing strategies.  They call it a 'discovery session' or 'free consultation'.

The rational behind the concept is that people don’t always understand what life coaching is and so need to experience it and the coach, before they make a decision.

On the surface it's a good plan and it worked well for me. However, there are two schools of thought about this and this page covers the pros and cons of the introductory free life coaching session.

Online Marketing Ideas For Life Coaches

8. Make sure your website "works" for you

Text on blue felt background.  Words say Vision, Branding, Quality, Marketing, Strategy in black type.

Having a website that looks pretty and gives lots of information about what you do and how you coach is just the beginning. Having a website that is easily found by the search engines and is written in such a way that it attracts life coaching clients and sales can be quite another thing.

You'll find lots of helpful information for your coaching website  and tips on making sure your website engages your visitors in Life Coaching Websites. 

And do have a look at Website Mistakes, for 14 things NOT to do when creating your website.

 9. Guest blogging and commenting

Person holding a phone to guest blog

Being a guest blogger or commenting on someone else's blog can be a creative way of getting known and recognised as a life coach who has something worthwhile to say.

Your post will invariably include a link to your website which can earn your extra visitors and even clients.

However, there are (of course) tips and traps you need to be aware of if your words of wisdom are to enhance rather than inhibit your reputation - not to mention your standing with Google and the other Search Engines (yes there is more than one!). 

Read my guest blogging and commenting tips to get ahead with this marketing idea.

10. Hosting a webinar that shows your expertise

Webinars weren't even around when I started coaching but giving a visual, interactive online workshop that gives value and promotes your message as a coach, is one of the favourite ways of getting your face out there attracting clients.

I've seen some great webinars and some that have me turning off within a minute or two because they are so badly presented, so there is quite a skill in making it work for you. The bottom line is that it needs to offer value more than self-promotion if it is to be authentic.

I can't do much better than refer you The Ultimate Guide To Webinars which gives the full picture  of what a webinar is  and 37 great tips to help you get it right.

11. Advertising with Google Adwords

Sometimes it really does pay to advertise! Basically, how Adwords works is that each time someone clicks on your AD it goes to a website page designated by you to promote your coaching and hopefully engage with you for more information or to take the action you want such as signing up for an introductory session. 

You pay for each click and how much you pay is your choice depending on your budget.  The key to a successful Adwords campaign is to get the keywords right so that Google places it to attract the site visitors and prospective clients you are after. Google has lots of information and help to get it right here.

12. Social media forums about life coaching

There are lots of forums for life coaches on Facebook and LinkedIn where you can start a discussion or comment on someone else's post. 

Beware! Not all forums will be useful to you as a marketing idea.

Some will have been started by other coaches or marketing consultants with the sole purpose of promoting themselves and their offerings. Others will be poorly moderated and so overloaded with promotions that you will find it hard to find an opportunity for a sensible discussion or comment. I know I've joined and quickly left several of these.

The key to an effective and valuable forum is how well it is moderated so it encourages conversations yet controls excessive promotions.

 I can recommend Coaches Helping Coaches which is strictly moderated and keeps the main wall free of promotions. (I own up to being a volunteer moderator for this forum) This means there is space for questions and answers although there are plenty of opportunities for promotions on specific days.

So there you have it.  I hope you find some of these coach marketing ideas appeal to you and help you get results. Of course, as I said at the beginning, not all marketing ideas for a coach ion this page will appeal to you.You will have to discover what  is the best fit. I'd also suggest that you only focus on one or two at a time otherwise you will become overwhelmed and scattered.

And Finally How NOT To Get Coaching Clients

You'll find there are loads of self-appointed coach marketing gurus promising  to teach you this or that fail-safe magic bullet to get your lots of clients (often at great expense).

If you are thinking of engaging a coach marketing consultant do check that the marketing method they teach is something you enjoy or at least find a pleasurable challenge rather than one that may cause you stress and you may give up on.

You can read more about the research I suggest you do before engaging a marketing consultant 

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Created and written by Wendy Buckingham, Class One Productions P/L. Sydney

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