These 7 vital tips on writing a book about your life coaching and getting it published will get your started on this proven marketing strategy for your coaching business.
It seems just about everyone believes they have a book inside them, just waiting to be written.
But for many, that book never hits the shelves or online book store and stays inside as a “someday" instead of becoming a powerful marketing tool. So, take note of these tips on writing a book about your life coaching and turn that someday into a now.
The most important book writing tip must be to research whether your book on life coaching is going to be an attractive and sellable product. So ask yourself....
Who will my book help?
Is there some new information or a different perspective on your coaching niche you want to put out into the marketplace?
If there is no point of difference in your book compared with what is already available in a crowded marketplace, you need to come up with a unique angle or title.
Before I expanded my little booklet - 54 Tips On How Successful People Achieve Their Goals into the first edition of my book Be Your Own Goals Coach, I researched what was available in bookshops and online.
I became pretty confident that my book writing format, my approach to the subject, and some of the strategies I included were not - so far as I could be sure - to be found in any other books on the subject.
How do I want my book to look and feel?
One of the most important tips on writing book that will be a success is to remember your book is a representation of who you are, your knowledge and your professionalism in both content and presentation.
This means that the look and, in the case of hard copy, feel of the book is really important. Again do some research online and in book stores to see what jumps out for you and you automatically reach for.
These are just a few of the tips I have used. You'll find lots more on how to go about writing a non fiction self help book in this best selling book on Amazon; On Writing Well
Plan your publishing, distribution and marketing strategy. These can be just as important as the actual writing in ensuring your coaching book is a success.
If you feel stuck and uninspired one day, try writing outdoors, on the beach or in a coffee shop, maybe with your laptop or tablet.
It's often amazing how a change of scenery, away from the blocked environment, can help.
And if inertia has really set in try, as I did, by starting off with a simple book of brief tips that you can expand on later.
It's a good idea to research your options for getting published right from the start. Are you going to try and find a publisher, self-publish or make your book an eBook?
My publisher found me after I self-published so I didn't have to experience this one. So the best thing I can do is refer you to author associations that help with this.
The Australian Society of Authors is a local reference for me "Down Under", in Australia, but most of their information is generic and really useful. Check to see if you have an authors society in your country to give you local information.
Advantages of having a publisher: It's great for the ego as proof that what you have written is thought to be good and marketable by someone other than you!
You don't have to worry about the cost of design, editing, layout, printing, paper distribution, publicity etc., etc. You sign a contract and it all happens.
Disadvantages: You have little or no control over how your book will look or be edited. The publisher will most likely discuss these with you and be flexible on some aspects, but they have the last word. Also their promised publicity may be limited and short-lived and you will still need to do your own marketing.
The low percentage of royalties will make it very hard to make a decent financial return unless you really hit the jackpot with a genuine best-seller that becomes an ongoing favorite of the coaching or associated industry.
Because getting a publisher interested in your life coaching book can be such a hassle (and even demoralising when you get rejected), more and more life coaches and mentors choose to go down the self publishing path. This will, of course, cost you money up front but anything earned from sales, apart from commissions to distributors, such as Amazon, will be yours.
You can do it all yourself, from writing to delivering to the printer or online distributor, or outsource much of the process.
1. Outsourcing doesn't have to cost a lot: It's really sensible to outsource things like cover design and proof reading. There are websites that provide the professional services of freelancers for amazingly low cost.
For my new self-published book I researched and used people who were listed on Fiverr.com for editing, proof reading and cover design. I was surprised and pleased with the standard of work and the low cost. It was all done online, sending them proof files.
2. Book Writing Software: There are many book writing editing software programs available. I used Pages for Mac but do your own research to get what you need.
3. Do Use an editor/proof reader. If you are going to go about getting published by yourself, I would strongly advise having the book proof read by an experienced editor. A good editor will not only pick up your literals but advise you where a sentence may not make sense or is not clear.
4. Make sure your cover design reduces. if you are going to market your book using an online shop such as Amazon bear in mind that your cover design should reduce well so the name can still be read easily.
5. Get clear on your marketing and distribution: Unless you are using your book purely as a give-away promotional tool, (and some people do just that) you need to get clear on how you are going to market, distribute and sell.
Otherwise you will end up with a garage full of unsold books, or an eBook that just sits on your web-site going nowhere.
You can either engage someone to take care of your marketing and distribution or have a go yourself.
At least invest in a good book on the subject such as this Essential Guide to Getting Your Book Published. It has mixed reviews but is worth a look.
You may decide you are simply going to produce your book about coaching as an eBook which can be read either on a computer or tablet. This is fine if you simply want to sell it through online book stores or off your website.
Amazon has free instructions on formatting your coaching book for Kindle. There are also loads of low cost book on the subject such as the highly recommended Kindle Publishing by Dr Andy Williams.
But if you have aspirations to sell your book at at events or use it as a promotional tool you will need hard copy.
For print on demand (no need to pay for a big publishing run) you can use Amazon's Create Space service or an independent company such as lulu.com
If you decide to outsource the formatting process, be sure to compare prices and get a firm quote that includes what will be any additional costs for alterations, etc.
There are lots of companies offering to hand-hold you through the process of writing, editing, publishing and distributing your book. These courses can range from excellent to pretty useless, depending on what you need, so you definitely need "caveat emptor" before you enrol.
If you decide to get help writing a book and getting it published in this way, please, please check out the credentials of the person or organisation and past results they have achieved for their authors.
Check out some of the published work that has gone through their system and speak to other authors who have used them. Make sure all that was offered, was delivered.
Editing and proofing: Ask if they offer help with the writing, editing and proof reading of content as well as design, publishing, marketing and distribution and what is included in the cost of their service and what might be an extra.
Marketing and Distribution - getting your book on and off the shelves: If marketing and distribution is offered with a self publishing course, do your research on how well this has worked for their authors.
There are book agents as well as marketers who specialize in book promotion and this is an option to consider if you don't have the time or the skill to do your own marketing.
I hope this information and tips on writing a book have helped you and, of course, I'd love to hear your experience, and any anything you would like to add using the Facebook form below: