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Wendy Buckingham  /  Creator, Life Coaching Professionally

Life Coaching Discovery Session Questions 

What To Ask To Get A Great New And Committed Client

Page Summary

These life coaching discovery session questions to use before and during your coaching discovery call are a powerful way to establish whether a client is a good coaching subject.

FYI: I may receive commissions at no cost to you. Please see my affiliate disclosure for more.

The purpose of a coaching discovery call

Sailing clipper with text Life Coaching is an exciting voyage of discovery

The purpose of a Discovery Session is to provide you and your potential client with an opportunity to see if you are a good 'fit'.

For you it is an opportunity to get to know the potential client, decide if you are a good fit and "sell" them on you as a coach. For the client it is an opportunity to sound you out as being the right coach for them before committing.

I put this Discovery Session information and questions together to support both these outcomes, give the session some structure and provide the greatest benefits for the prospect and me, as a coach.

The before session questions are to to help you do what you can within reason to make sure the person who wants to book a Discovery Session is genuinely interested and isn't treating this just an opportunity to get some free life coaching.

I would emphasise this is what I do and by no means prescriptive. You might have your own ideas and questionto add in or leave out, but these questions (see below) will give you a starting point. If you do have something to add please let me know through my contact form.

How the Pre discovery session questions work

  • I send the pre-discovery session questions to the prospect before the planned session time and you are welcome to copy or adapt mine for your own circumstances.
  • I use Microsoft Word or something similar that could be copied and filled in online.
  • I ask that it be returned to me, before the session.
  • I confirm the session the day before and remind them about the questions if necessary.
  • In my pre-discovery session questionnaire, I ask the prospective client if they have read about the coaching packages I offer and the cost. 


Not everyone agrees with this as a strategy but I find it is best to be upfront rather than get to the end of the discovery session and then have to have the money conversation and do a big sell.

You can read a discussion about whether it is good to publish your fees or not, by following this link to my page about setting life coaching fees.

If you choose to publish your fees, include a link in the questionnaire (see item 6) to your coaching packages and charges, or attach a PDF. 

How I introduce the pre-life coaching discovery session questions

Hi (name),

I’ve diarised and put up to () minutes aside for you at () am on () so if for any reason you can’t make it or need to change the time, please let me know as far in advance as you can.

I'm really looking forward to talking with you and want us both to get the most from this Discovery Session. There are a few things I would like you to think about and answer the questions below as best you can. It's in Microsoft Word, so just fill in the answers to the questions and email back me before we talk at (email address).   

Important to note

1. You may not want to use all these questions, or add in your own. This is purely a template to work from. 

2. Question 4 (below) is about any past coaching.
 I'd caution you to be wary of the prospect who owns up to having had several coaches and was not happy with the results with any of them - get more information.

COACHING NOTES AND Pre- Discovery Session Questions

  1. Clarity:
    Do you know what result you want to get from being coached?  It's OK to only have a rough idea on this one. As your coach I will help you get specific.
  2. Open minded:
    Are you willing to explore and “try on” new concepts, beliefs and different ways of doing things? 
  3. Therapy?
    Are you currently in any sort of therapy and if so what? (This may not affect whether you can be coached but I need to know so there is no conflict with your therapist).
  4. Previous coaching?
    Have you been coached previously? If so, how did you find it and what was the result? 
  5. Issues and challenges:
    What are your most pressing challenge/issues at this time?
  6. Investment:
    Have you read about my Flexible Coaching Packages so you know about the choices I offer if we decide to go ahead with coaching? 
  7. How we communicate:
    Are you open to being coached by phone/Skype/Zoom? I coach many of my clients this way and I find this brings them the same success as when working physically together. 

The power of aN Engaging welcome pack

No matter where you are in your coaching journey, I recommend you visit the Coaching Tools Company website and take advantage of their incredibly supportive tools.

In particular, the Welcome Pack has many great brandable templates to work with including an agreement and an invoice. Just the stuff you will need to send out after a successful Discovery Session!

Coaching Tools Banner saying Brandable free coaching tools and exercises for your clients

How to run a Successful Discovery Session

After you have had a brief 'rapport-building' welcome chat, the first thing to do is go over the completed pre-discovery session questions, and answer any questions they may have.

Then go a bit deeper on what they have told you on their pre-questionnaire about their challenges.

I  use the next  8 questions and suggestions to avoid the session going nowhere. They also provide a context that enables you to ask for a commitment and set a date in an elegant and non-confrontational way. 

Of course, not all of the items I have listed below will be usable in every case. Each client presents to you differently and will relate with you in different ways. However, I find that these are a powerful structure that supports a successful session.

Coaching Notes: Creating a successful discovery session 

  1. If you could solve this problem/issue/reach this goal, what would that be like for you?
    Get them to really picture it – the benefits, the joys, the relief from stress, the possibilities.

  2. What’s getting in the way of you achieving this goal/outcome?”
    Just listen and take notes. I know it’s hard, but resist coaching them or offering suggestions. 

  3. What will be the effect on you of not moving forward on this challenge or reaching this goal? How will it look? 
    Allow time for them to think about this - don't jump in with your perception.

  4. This is what I would do to help you achieve the outcomes/goal you want.
    Share the process of how you will coach them, your format or system. You could even break it down session by session. Describe whatever way that demonstrates they will get the result they are after. 

  5.  Ask would you like to go ahead with coaching?
    If the answer is “yes”, resist the urge to cheer! Ask which of your coaching packages or series they think would work best for them. ( I’m assuming here that before the Discovery Session you made sure you requested they look at these. If they haven’t or have forgotten, share them briefly and what they cost. You can also recommend the one you think would work best.)

  6. Wrapping up the Discovery Session.
    Having got their commitment to coach with you, set the date of the first session and outline what will be in your Welcome Pack (by mail or email) such as your agreement, invoice and any intake processes you use. If you are doing face-to-face coaching you may want to include a folder. If you don't have a Welcome Pack, I recommend you check out the excellent  Welcome Pack from Coaching Tools, here.

  7. What do you do if by the end of the Discovery Session you feel they are a good match and you would like to work with them but they are still hesitating?
    Don't Panic! Ask "Is there anything thing else you need to know, or questions you have about coaching, to help you make a decision?"

  8. What to do if you don't feel you are a good match and would rather not work with them.
    My suggestion is you say something like. "I don't feel I'm the best person to coaching you" and then either refer them on to another coach, therapist or organisation. This is where setting up some alliances with other professionals can be useful.

  9. A word about not letting the session run over the booked time.
    Of course you are not going to cut off a prospective client  mid-share with a "time's up". However if you feel that there is a danger of running considerably over as the client tells their story, you could remind them about 10 minutes before the end, how long is left and steer them towards making a decision.

I hope I have given you enough food for thought about introducing prospective life coaching clients to your coaching through the right discovery session questions and hints.  Here's to your success!

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Created and written by Wendy Buckingham, Class One Productions P/L. Sydney

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