About Wendy: My Life and Coaching Journey

Why Life Coaching Professionally

Wendy Buckingham

So how come I’m telling you about what is involved in becoming a professional life coach rather than promoting myself as your coach?

Well, after a 25 year career in coaching and helping people plan and achieve their goals and mentoring new coaches, it was time for a new game. 

My background is in journalism, feature writing, teaching and small business and I've always loved to simplify information and educate others in a user friendly way. 

So, now that I am only taking private life coaching clients, I have combined my writing and coaching experiences to create an independent platform of info and experience that supports new and established life coaches who want to further their skills and build their practice.  

So why is my independent life coaching experience so important?

One of the biggest motivators for creating this independent coaching resource is that everywhere I look there are "schools" offering services that were, at least, questionable.

Of course there are plenty of excellent life coaching schools as well. However, many people are being caught in a web of over promises and under delivering and as a result are either performing poorly or failing at a career they probably loved.

The problem is that they didn't know the questions to ask and so would go into training and support services without knowing what they don't know and needed to know.  For example, as a result I have extensive sections dedicated to checking out Life Coaching Schools as well as building a practice with authentic marketing advice.

What some of my site visitors have told me

From Eduardo Mendonca, Brazil:
This site is incredibly helpful. 

I found pretty much all the answers for my questions about coaching and training information and Life Coach activities. Congrats Wendy!

From Josie, London:
There's so much information! I already used the niche marketing section to start thinking about my target clients. Thanks!

My Life Coaching Training and Experience


My major coach training and certification was with Coach U between 1998 to 2000.

This was the original life coaching school in America, founded by Thomas Leonard who created and developed the concept of life coaching as a profession.  

The best part of the CoachU training was that we had to experience these processes as part of our training, rather than just learn about them, which was invaluable for our own growth.  

Subsequently, I also became a Teleclass Leader with CoachU which was invaluable experience for subsequent distance learning events I ran within my own coaching practice. Mentoring new coaches, building their confidence and helping them through the challenges of working with their first clients was and still is one of my favourite things.

The CoachU training included:

  • teaching coaching skills in setting and achieving goals
  • setting up and operating a successful life coaching practice
  • identifying personal needs, values and behaviours
  • learning to listen (often to what was NOT being said) and
  • being able to confront and deal with a client’s minor emotional issues.

This last point is a vital skill to develop as you grow as a coach. It means to not get flustered and stuck if your client bursts into tears, gets angry, acts like a baby, wants to give it all away, or comes to the session a total mess.

And yes, this can happen even in business and corporate situations!

Even though I had a lot of personal growth education in my background, what impressed me was the Coach U's personal foundation training which taught me some fantastic processes that I had not come across before. These have been magic to use with my clients.

My training taught me how to  gently take the client deeper and life coach them through whatever issue, work related or personal, that was causing the challenge.  We also learned when coaching was not the right path for the client and when to recommend them to a therapist.

Results Coaching Systems

My other training was with Results Coaching Systems whose founder David Rock has  become an authority on the workings of the brain in coaching.  

The Results coach training I took with David was focused mainly on goal achievement and had a format of the client committing to a fixed number of sessions - usually 12 - with an introductory free session.

I also took several courses covering team and group coaching which have been really valuable in allowing me to broaden my client base.

Results Coaching was far more linear and process focused than CoachU in its approach. However, I found the combination of the two formats really useful in enabling me to coach with personal depth and, at the same time, present a very marketable structure to prospective clients. 

David Rock has written and co-authored several books which have become very popular with coaches and related professions. They are well worth a look.

My Involvement With The International Coach Federation

International Coach Federation Logo

The International Coach Foundation (ICF)  is the worlds premier governing body for coaches, setting standards and offering credentialing.  It is an excellent learning resource and I encourage you to belong to it.

As one of the earliest members of the ICF chapter in Australia, in 1999, I held the then advisory position of Coach Credentialing Leader and I am still a member of the ICF.

Now, I am still coaching a few clients (hard to give up what I love completely) and you can contact me privately if you would like to enquire about the service. 

More About Me And History  


My own career background includes:

  • being a secretary (in the days before they were called PA’s or executive assistants),
  • journalism (feature writing for major capital city newspaper and magazines in Australia). These included The Sydney Morning Herald and The Australian.
  •  broadcasting, I had my own 2 hour spot interviewing all sorts of interesting people on community radio in Sydney, 2RRR and 2NSB.
  • small business ownership with my husband, Paul; VideoDriven.com
  •  voice over work, (apparently I have an international accent)
  •  coaching, training and speaking.

Speaking Personally

I believe that our highest purpose and challenge is simply to discover the wonder of who we really are and be the best we can be at whatever we choose to do.

Wendy Buckingham in Venice

Life has been my greatest teacher in coming to realise that it is better to run and stumble and hurt yourself, than to regret never having tried to run at all.

My stumbling has included “learning” marriages until I met Paul and we married in 1990 Between us we have four terrific daughters. 

Highlights in my personal life (apart from marriages, divorces and births) include:

  • Emigrating to Australia from the UK.
  • Living on a Kibbutz in Israel for a year.
  • Trekking five days in the Sinai with a Bedouin guide, camels, but no tent.
  • Publishing my book Ready Set Goal, now  Be Your Own Goals Coach.
  • Turning my “someday” dream of trekking the high altitude trail to Machu Picchu in Peru, into an exhausting if exhilarating achieved goal.
  • Six months working and traveling in the UK and Italy and achieving my goal of drinking coffee in St Marks Square in Venice.
  • Living in Thailand for six months and having a real experience of that country and its culture.
  • Moving to the glorious south coast of NSW and finally having a herb garden.
  • Building and managing this trouble-free website using the fabulous Solo Build It business building system. You can read more of the journey  here.

I’m looking forward to more adventures in my work and my life. The best is yet to come!

Enough already! This isn't meant to be all about Wendy Buckingham so take some time to look around this site and discover all you can about life coaching professionally.

I find an excellent place to start is at Becoming a Life Coach, so good hunting!

I look forward to hearing from you soon.

All the best