10 Questions To Help You Find The Right Life Coach Training For YOU

What Does Your Life Coaching Training Need To Offer?

New life coach training schools are popping up all the time. Some are very good, others, unfortunately don't really make the grade and can be a waste of money and a trap for aspiring coaches.

Many of the courses offering life coach certification are marketed really well with flashy brochures, impressive websites and unrealistic promises. And those that are good may have many points of difference in them that could be important to your choice.

There is no real "best" coaching training program. The "best" one is the one that fits your needs and has all the right ingredients to authentically start your coaching career.

Read These 10 questions to ask before you commit yourself to a training will help save you from disappointment and making an expensive mistake. After the questions I've provided  lots more information on the how's and why's of finding YOUR best coach training.

10 Questions To Help You Find Your Best Life Coaching Training 

1. How well qualified are the life coach trainers?

Unfortunately the profession is becoming littered with people who profess to teach life coaching but may not have even taken any genuine life coach specific training themselves. They may not really deliver the competencies and parameters of professional life coaching.

So check if the head trainer of the school, is an experienced, certified, life coach, ideally with a credential from a truly independent coaching industry association? 

2. Is the training program currently accredited 

Check out this list of  Independent Coaching Associations. Many offer accreditation for coach training and credentialing programs for coaches as well as other benefits. 

I suggest that, as a new coach, you consider joining a life coaching association, whatever your niche or specialty, because they often have great resources to help you in your coaching and practice building. I also provide help in choosing the right one for your needs. 

It's worth doing a check that the training that is claimed to be accredited with a particular genuine independent coaching association is actually true and current.  For more on the importance of accreditation for a training read the information further down the page.

3. Does the school offer online life coaching training?

You may not find it convenient to travel to face to face life coaching classes, so ask if the school provides remote training. By this I mean tuition online by Zoom conference calls, video, telephone, email.

If online life coach certification is offered, be especially careful and ask lots of questions and get references from past students.

There are some excellent coaching schools offering distance learning  However, it is very easy to make a school look good on a website but the certification offered may not be that valid in the professional coaching world. 

And do be sure to read more about choosing a training that is offered online, further down this page. 

4.  What coaching tools are provided for your use?

Ask what coaching aids the school includes with the course. These would be things such as templates of processes to use, scripts to follow and administration help.

Ask to see a sample of one - any one - so you can see how it is presented and whether it has substance. 

More than once, I have been contacted by a student of a life coaching school and asked if I would share with them some of my coaching materials and guidelines that lead to success.

Apparently the instructors had set this task for them as part of their training! I consider that lazy teaching and not a sign of a competent life coaching school.

The best life coaching training programs will include a full range of materials from templates of coaching processes, to business building strategies. 

However if you find you need more than is provided, have a look at the huge range offered by The Coaching Tools Company. They are authentic, brandable and very useful and will really save you time and money.  While you are there I suggest you join their email list as they provide excellent ongoing resources to use.

5. Do they advise and help on building your life coaching business?

If you need this ask if there is a specific module on the subject.

The best schools and colleges that offer life coaching certification programs invariably include modules that will help you get started with the business side of being a life coach. So ask if there are aids to help a coach get started included, such as templates for agreements, invoices, evaluations, marketing materials and so on.

There are now several software programs available for the business building side of coaching, but they are expensive so, before you invest, check out what is included. In the beginning when you may only have a few clients, consider if you really need to invest in one just yet. 

This Welcome Pack is a Great Resource post training

6. Is there support after you gain your certification?

Despite all your passion, excitement and education, it can still be scary when you first start coaching. So ask what follow up support they offer the graduates to help them when they actually start coaching.

For instance, some schools have an internal mentoring or supervision program for new graduates where more experienced coach will hold your hand through those early days. This can be a really valuable inclusion. 

If they have something similar, ask how it works and the cost, if any. Of course, you can always employ a supervisor or mentor coach separately if this is not available from the school. In this article on Mentoring and Supervision helpful guidelines for finding the right mentor or supervisor for you.

7. Does the course have the right coaching focus ?

Obviously, all coaching courses are not the same. So ask to have a look at the syllabus and a list of the modules that are included.

Make sure it has the coaching focus/philosophy that is going to work for you and the niche you may want to specialise in. For example, is it personal development, business, health related, executive or corporate coaching focused or are just after a good basic life coach training you can apply to any niche? 

For instance if you are already clear on the coaching environment you want to work in – say small business, or health - check if the course syllabus includes modules that educate and relate to coaching in these specialities. 

You'll find more on choosing a niche and whether in fact you even need one here 

8. What does the course cost cover?

What is the total cost of the course and options for payment? Are there any extras such as sitting for their graduation and certification test?

Are there payment terms available? Is there a loading for paying by instalment or credit cards?

As with any major purchases there can be hidden costs, so make sure you ask the question about every aspect of the course cost.

9.  What is the refund policy?

If you find the course is simply not what you thought it would be despite all your research, ask if you can you get your money back and within what time frame of starting the training?

One coach I spoke to was very glad she decided to pay by instalments rather than everything upfront. When she discovered what was offered was not what she experienced in the teaching, it was easier for her to opt out before the next payment was due.

If you can, avoid signing a direct debit authorisation where the coaching school automatically takes each instalment out of your bank account or charges your credit card. 

And, if for some unforeseen reason such as health or family, you cannot complete the course, what are the policies around deferring or refunding all or a portion of the cost? Or even taking a break and continuing at a later stage? Get any assurances in writing.

10. What does it take to graduate?

What is required to graduate from, or to be certified by, your school? If the coach training certification just means completing the course with no assessment or testing, then it is not really of much value.

To qualify for certification, the life coaching training needs to include some credible evaluation of your skills before certification is granted, either through assessments during the course or with a test at the end.

How Do You Find YOUR Best Training?

A good basic coach training should equip you to coach any client on almost any issue but, as I've alredy said, you want to check there are the inclusions and a focus that is in line with your specific coaching aspirations.

Here are some of the things you should be aware of and check out as needed before you commit. 

Will you need some extra training for your niche?

You may opt for a good basic training but hope eventually to be coaching field such as small business owners, or finding work as an executive coach within a large business, career coaching, confidence coaching, health coaching, coaching groups or some other niche.

Not all basic trainings, however excellent, cover the extra information and coaching skills you need to work specifically in these specialties so you may find after your chosen basic training you need to be willing to invest in a separate targetted course.

Do you already have a relevant diploma or degree?

If you already hold a degree or diploma in psychology, social work or counseling it's worth checking university coaching courses on offer. Many universities now have a life coaching course that can be taken by graduates or holders of a recognized diploma.

Even if you do have a qualification in an associated healing field it is important to invest in a coach specific training, so you understand the difference in the philosophy and delivery of coaching. 

Is your training information coming from an unbiased source?

The reason I do not recommend any particular school on this website is so I can provide you with independent advice. 

When researching, keep in mind that many "guides to finding the best life coach training and certification programs" that come up when you do a Google search (and you are invited to download) are, in fact, compiled by a life coaching school! They use clever marketing techniques to make the 'Guide" look independent even though it is actually a lead generation process to enrol you in their training now they have your email.

Nothing really wrong with that but something you need to be aware of. 

Why Choose An Accredited Life Coaching Training Program?

Accreditation by an independent organisation is either given to the individual life coaching program or as I believe has recently been introduced by the ICF, the new level 1-2-3 accreditation that accredits the school itself.

Life coaching trainings that have been accredited by an truly independent life coaching association such as the International Coaching Federation (ICF) are one way of making sure you get the education you need to become a true life coaching professional.

This is true even if you are just adding coaching to a related qualification you already have, such as psychology or counselling. Here's why.... 

• The hours studied may count towards your coach specific training requirements if and when you apply for credentialing through an independent life coaching association. (Being credentialed as a coach by an independent and genuine coaching association is a step above certification.)
  
• You may find it easier to get employment as a coach, especially in large companies, if you can show you trained through a course accredited by a well recognised independent association, even if you are not yet credentialed.  
• If and when coaching becomes a regulated profession, it will matter that the life coaching training you have taken is credibly accredited.

About Accreditation 

If you have any doubts about a school or a particular course, don't just take a coaching schools' word for it on the status of their accreditation check with that association.

I know I may be labouring the point here, but I come across so many dubious claims about coach trainings that I want you to really be caveat emptor, buyer beware.

I recently did a check of claims from a popular online course that it was accredited by a well respected association only to discover that this was not so.

Note: It's also worth checking if a training or school that is advertised as accredited still has a current accreditation and still meets the standards and content criteria of the association that gave it the accreditation.  A search of the association's website or a quick call or email to the accrediting body with reassure you. 

What to Know About Online Coaching Training Courses 

More and more aspiring coaches are looking for life coaching training they can take online and independent life coaching information is maybe more important here. 

Many of the larger and well known life coaching training schools offer remote or online training to accommodate students who can't get to face to face classes for whatever reason. I did my training in Australia through CoachU in America this way through 200 hours of "tele-classes". It was interactive - an online classroom,  and it had exactly the same content modules as their face to face training. I went on to become a tele-class leader myself (no Zoom then😀).

However, if the training is only being offered online or on YouTube you need to be even more thorough with your research to avoid wasting your money on an inadequate  training.  

Unfortunately there are a lot courses offering online life coach certification that cost little but may be worthless as a professional credential. In particular be wary of very brief courses. I came across one claiming that after two days you would be certified to practice as a life coach - REALLY!

Life coaching is not something you can learn how to do properly
in a couple of days! 

And at this point I would make sure you are aware that any coaching school can offer certification of its own trainings. It's having that life coach training accredited by an independent coaching association that really counts. 

So ask for specifics about the course content. Look for genuine testimonials and online reviews and, if you can find them, even contact some of the previous students or post a request for information in a coaching forum on social media. 

So there you have it. As you can see there is a lot to research to do and things to know and ask before you make that decision to enrol. If I have missing anything you think is important you can contact me here. I'd love to hear from you.

I wish you all the best in making the right decision and beginning your coaching journey.