Memorable Business Card Ideas for Life Coaches

Why Invest in Business Cards?

One of the most basic, yet most important tools in marketing your skills as a life coach, whatever your niche or specialty, is a business card you can physically hand out. 

Yes - even in these days of social media contacts and online activity.

A well-constructed business card can make you memorable to the people you connect with at networking functions, a party, on public transport, in the air, or in the gym or supermarket.

The key is to make sure your life coaching business card is an engaging promotional tool that will make your card one to keep. 

Read on for eight business card ideas that can make sure your card really "works" for you as a promotional tool for your coaching.

8 Ways to Make Your Life Coach Business Card Memorable

Although I wrote these business card ideas and suggestions for life coaches, you'll find they are equally useful for other service professionals as an introduction to your service. You're aiming for a card that stands out and reflects the value you offer.

1. Your card should tell what you do for your clients

This may seem obvious but so many times I've had a card handed to me that doesn't do this and later I'm left wondering and trying to remember who the person was and what they were about. 

A memorable business card for life coaching needs to show more than your name, contact details and profession. It should also say what you do as a coach. 

For instance, Mary Jane, Life Coach – with contact details is pretty lifeless.

Add something like:

• “I help you get from where you are to where you want to be”.
• Or include something about your specialty or niche.
  "Helping you find your ideal career"
• You can also list the services you offer such as group coaching or workshops.

These extra details create a memorable and engaging impression for the person reading the card so that they may want to know more.

2. Should you add a photo to your card?

One of the best ways to make your life coach business card memorable (and you recognizable) is by incorporating a photo into the layout. Now, I know many people don't like this idea but for something as personal as life coaching, I think it has a distinct advantage to let people see who you are.

Please try to use a photo that is flattering but accurate and reflects how you look now, not 20 years ago😊! It needs to be an authentic business card as well as informative.

life coach business card examples

3. Share your business cards with style and confidence

Handing out a business card that is dog-eared, even dirty or clearly pre-used is not a good look. You want to share your identity with a pristine card, so I'd recommend investing in a business card holder to keep your cards looking fresh and professional.

When I started attending networking events I used one pocket of my jacket to hand out my cards and one other for cards I had collected. 

However, I soon found it was worth investing in a proper card holder to protect the cards as a more classy and professional look for handing out my own cards.

You'll find the one pictured and a huge selection of other business card holders on Amazon as well as holders to file and retain the cards you receive and want to keep for future reference. 

Read more...

4.  Make sure your typeface is easily readable

Make sure your card not only looks good but easily gets your message across without undue effort such as squinting or using a magnifying glass.

This is one of the things you have to be aware of if you are using a graphic designer. They may come up with a fabulous, unique business card for you, but you must check that the background color, size of the text and text color are easy to read. 

When I've been handed an attractive and different -  but hard to read card, I've often discovered it was designed by a professional graphic designer. So sure, use a graphic designer by all means, but keep these points in mind when you are commissioning and approving the card.

5. Leave some space on the card for your notes

If the person you are giving your card to is a good networker or interested in what you are offering, they may want to make a note on your card to remind them of any conversation you've had or any follow-up action they want to take. Make sure there is space to do this somewhere on the card.

Also, choose a cardstock that has a surface that will accept a writing easily. A card with a glossy front but a matte back will work better than one that is glossy on both sides.

6. How can you make your business card design stand out?

You could choose a vertical design. Unusual shapes such as square, round or even folded are also eye-catching because they are different.

You might also want to consider a magnet business card with an inspirational message. I still have one that says "Expect a Miracle". The only trouble is, the coach, or whoever, didn't include his or her name or any useful information about them, so I haven't a clue now who gave it to me! Get the picture!?

Don't get TOO clever with this!
Your card whatever its shape, needs to have contact details that are legible and in most cases be sized to easily fit into a standard business card folder or file so the person you give it to, can keep it neat and undamaged. 

7. Life coach business card examples - with an extra purpose

I've seen some great examples of life coach business cards that are not actually cards, though they have the same marketing function. You could try something that gives added value such as a book-mark, fridge magnet or a postcard.

When I was promoting my first book Ready Set Goal!, in addition to my coaching, I developed a postcard (pictured) with my photo, branding and contact details on the front and 10 tips on goal planning on the back.

It was a really different business card idea and worked as an effective marketing tool in addition to my standard card. I would hand it out at presentations I gave and I came across people who had kept the card and remembered me many years later.

8. Design your own business cards:

When it comes to business card design, there are two options - use a graphic designer, or design them yourself.

I've been down both paths and these days I find the most economical and flexible way to go is with one of the companies that provides numerous templates to enable you to design your business cards online and then print and deliver them within a few days.

Among the many discount business card suppliers on offer I used Vistaprint but now that Zazzle is available it is an extremely effective alternative. There are samples for various industries with a good choice of stocks and finishes and the option to customize and upload my photo.

Whether you’re a life coach, consultant, or another professional, I hope you have found these business card ideas that help make your card memorable. Reflect on them as inspiration to help you design a card that will truly serve you as an efficient marketing tool.