Seven creative and cool business card ideas will make sure your business card really does the job of marketing your life coaching.
Below are sevens tips to make sure your life coaching business card is an engaging promotional tool with some unique ideas to grab attention and make your card the one to keep.
Probably the most basic yet most important tool in marketing your skills as a life or business coach is a business card.
It should make you memorable to the people you connect with at networking functions, a party, or even on the train or plane.
1. Say what you actually do for your clients? As well as giving your name and contact details, your business card should actually say what you do and the benefit of working with you.
For instance Mary Jane, Life Coach – is pretty lifeless, but add
“I help you make the best choices” or something similar, and listing the coaching services you offer, adds a different and engaging dimension for the person reading the card.
2. Make yourself memorable: The best way to do this is by incorporating a photo into your life coaching business card. Now I know many people don't like this idea, but for something as personal as life coaching I think it has a distinct advantage. But please try and use a photo that reflects how you look now, not 20 years ago!
Also handing out a grubby dog-eared card is not good look, so invest in a business card holder to keep your cards looking fresh. You'll find Amazon has a huge selection of cool and colorful business card holders. This leather one has good reviews and could be worth investing in. Buy from Amazon
3. Make sure your information is readable. This is one of the things you have to be careful of if using a graphic
designer. -They may come up with a fabulous, unique business cards, but
the colours and writing may render it difficult to read and almost
useless as a marketing tool. Invariably when I've been handed such a
card, I've discovered it has been designed by a professional. So sure, use a
graphic designer by all means, but keep this point in mind when you are
approving the card.
4. Leave some space for notes: If the person you are giving your card to is a good networker, then they will want to make a note on the card to remind them of any conversation you had or any follow up action they need to take. Make sure there is space to do this somewhere on the card. Also that the card stock you choose for the card has a surface that will accept a writing. A card with a glossy front but a mat back can work well for this.
5. More ways to make your business card stand out from the crowd: You could choose a vertical design or cards that are not standard business card size or with an unusual shape such as square, round or even folded.
You might also want to consider a magnet business card with an inspirational message. I still have one on my fridge that says "Expect a Miracle". Only trouble is the coach didn't include his or her name or website, so I haven't a clue now where it came from (get the picture!?).
But don't get too clever with this - your card needs to have contact details that are legible and be sized to easily fit into a standard business card folder so the person you give it to can keep it neatly and undamaged.
6. Postcards and bookmarks are for keeps:
Some of the best quality business card ideas are not actually cards, though
they have the same marketing function. As a creative business card idea
you could try a book-mark, or a postcard with added
value to the receiver.
When I was marketing the original version of my book, Ready Set Goal!, I developed a postcard (pictured)with my photo, branding and contact details on the front and
some tips on goal planning on the back.
It was a a much more effective marketing strategy than a simple business card and I still come across people who remember me from the card and have kept it.
As well as promoting my book (now superseded by Be Your Own Goals Coach) I found people were far more likely to keep a postcard.
7. Design your own business cards: When it comes to business card design, there are two options - use a graphic designer and get them printed, or design them yourself.
been down both paths and these days I find the most economical and
flexible way to go is with one of the companies that let you design your
business cards on line and print and deliver them within a few days.
Among the many discount business cards on offer I use vista print business cards, I find their system really easy to use to design my own cards. There are samples for various industries with a good choice of stocks and finishes and the option to customize and upload my photo.