Subscribe to my free email series, for 20+ years of Life Coaching experience.
These creative and practical business card ideas for life coaches will make sure your card really does the job attracting clients to work with you. They are also just as useful for consultants, therapists and other service professions.
FYI: I may receive commissions at no cost to you. I participate in the Amazon Services LLC Associates Program. More...
One of the most basic, yet most important tools in marketing your skills as a life coach, whatever your niche or specialty, is a business card you can physically hand out.
Yes - even in these days of social media contacts and online activity.
A well constructed business card can make you memorable to the people you connect with at networking functions, a party, on public transport, in the air, or in the gym or supermarket.
The key is to make sure your life coaching business card is an engaging promotional that will make your card one to keep.
Read on for nine business card ideas that can make sure your card really "works" for you as promotional tool for your coaching.
Although I wrote these business card ideas and suggestions for life coaches, you'll find they are equally useful for other service professionals as an introduction to your service. You're aiming for a card that stands out and reflects the value you offer.”
This may seem obvious but so many times I've had a card handed to me that doesn't do this and later I'm left wondering and trying to remember who the person was and what they were about.
A memorable business card for life coaching needs to show more than your name, contact details and profession. It should also say what you do as a coach.
For instance Mary Jane, Life Coach – with contact details is pretty lifeless.
Add something like:
These extra details create a memorable and engaging impression for the person reading the card so that they may want to know more.
One of the best way to make your life coach business card memorable (and you recognisable) is by incorporating a photo into the layout. Now, I know many people don't like this idea but for something as personal as life coaching, I think it has a distinct advantage to let people see who you are.
But please try and use a photo that is flattering but accurate and reflects how you look now, not 20 years ago😊!
Handing out a less than pristine looking card is not good look, so I'd recommend investing in a business card holder to keep your cards looking fresh and professional.
When I started attending networking events I used one pocket of my jacket to hand out my cards and one other for cards I had collected.
However, I soon found it was worth investing in a proper card holders to protect the cards as a more classy and professional look for handing out my own cards.
You'll find the one pictured and a huge selection of other business card holders on Amazon as well as holders to file and keep the cards you receive and want to keep for future reference.
Make sure your card not only looks good but easily gets your message across without undue effort such as squinting or using a magnifying glass.
This is one of the things you have to be aware of if you are using a graphic designer. They may come up with a fabulous, unique business card for you, but you must check that the background colour, size of the text and text colour are easy to read.
When I've been handed an attractive and different - but hard to read card, I've often discovered it was been designed by a professional graphic designer. So sure, use a graphic designer by all means, but keep these points in mind when you are commissioning and approving the card.
If the person you are giving your card to is a good networker or interested in what you are offering, they may want to make a note on your card to remind them of any conversation you've had or any follow up action they want to take. Make sure there is space to do this somewhere on the card.
Also, choose a card stock that has a surface that will accept a writing easily. A card with a glossy front but a matt back will work better than one that is glossy on both sides.
Your could choose a vertical design. Unusual shapes such as square, round or even folded are also eye-catching because they are different.
You might also want to consider a magnet business card with an inspirational message. I still have one says "Expect a Miracle". The only trouble is, the coach, or whoever, didn't include his or her name or any useful information about them, so I haven't a clue now who gave it to me! Get the picture!?
Don't get TOO clever with this.
Your card whatever its shape, needs to have contact details that are legible and in most cases be sized to easily fit into a standard business card folder or file so the person you give it to, can keep it neat and undamaged.
I've seen some great examples of life coach business cards that are not actually cards, though
they have the same marketing function. You could try something that give added value such a book-mark, fridge magnet or a postcard.
When I was promoting my first book Ready Set Goal!, in addition to my coaching, I developed a postcard (pictured) with my photo, branding and contact details on the front and 10 tips on goal planning on the back.
It was a really different business card idea and worked as an effective marketing tool in addition to my standard card. I would hand it out at presentations I gave and I came across people who had kept the card and remembered me many years later.
When it comes to business card design, there are two options - use a graphic designer, or design them yourself.
I've been down both paths and these days I find the most economical and flexible way to go is with one of the companies that provides numerous templates to enable you design your business cards on line and then print and deliver them within a few days.
Among the many discount business card suppliers on offer I use Vista Print Business Cards. I found their system very affordable and really easy to use to design my own cards. There are samples for various industries with a good choice of stocks and finishes and the option to customise and upload my photo.
Whether you’re a life coach, consultant, or another professional, I hope you have found these business card ideas to make your card memorable. Reflect on them as inspiration to help you design a card that will truly serve you as an efficient marketing tool.
I have written a wide range of informative books (all from my own 25+ years experience) that will help you to authentically attract new quality clients, increase your coaching skills and promote your coaching services.
100% Satisfaction or Your Money Back
I am sure you will get real value from each of these books. However, if within 30 days of purchase you are not 100% completely satisfied, you will receive a full 100% refund.