Outsourcing Marketing For Your Life Coaching Business

Here you will find information to steer you safely through the minefield of finding a marketing person who offers, and is capable of delivering, a plan or system that will really work best for you. You'll also learn what the questions to ask before you sign up so you avoid expensive mistakes. 

What Are The Benefits of Outsourcing Life Coach Marketing?

For some coaches the marketing aspect of attracting clients and growing their business is the most challenging. The options are to spent lots of time researching how and where to do it or invest in getting someone else to do it for you.  

For instance, you may be an excellent coach but are basically shy or get stressed out with with trying to do what it takes to successfully market your coaching. It's just not something you feel you are good at or, indeed want to do. 

Or maybe the recommended strategy of masses of posting on social media just sends you into confusion and overwhelm.

If this resonates with you as well as the benefits below then it could be time to look at engaging a person or agency to do it for you. 

So what specifically are these benefits of outsourcing marketing?

Do you want to save time? Outsourcing marketing allowing you to focus on your coaching without so much worry around how you are going to market yourself to get clients.

Do you have marketing Skills? You may marketing skills education. And you may not  may not be that interested in learning and implementing specific marketing channels like SEO, social media management, or even website content creation. You just want to coach!

Are you unsure how to plan your marketing or where to start: A carefully chosen outsourcing partner will be able to design a  plan for you to do this based on your needs and what you already have in place. 

Do you want to save money and avoid stress? YES! Outsourcing can, (but need not be) be quite costly. But if you think of the time it will save you and the stress in learning and implementing marketing strategies it is a good business investment.

So what life coach marketing options can be of benefit to outsource? 

Of course you can pick and choose what you outsource depending on your needs, your own skills and budget. These can include....

•  Managing social media posts, email marketing, blog posts, and video guidance. 
•  Maximum website SEO and help creating engaging content for your site. 
•  Running advertising campaigns and managing lead qualification to attract and convert to clients. 
• Creating shareable content such as inspirational posts, success stories, or valuable free coaching resources.

Finding YOUR Best Life Coach Outsourcing Partner 

Things to know and questions to ask

I subscribe to several coaching forums and how to find clients is the help most asked for by new and experienced coaches alike.



Post on attracting clients and replies to such posts often include assurances from business coaches and/or marketing consultants that "this course", or "failsafe method" has worked for the author and is the way to go to as a magic client attracting template (for which of course they will charge you).



I once spoke with a new coach who outsourced her marketing to a consultant with 25 years corporate marketing experience. 

What he was offering sounded terrific, but although he may have been brilliant in the corporate world this did not work well or get results for a self-employed new coach with a specific niche. My new coach spent a lot of money for disappointing results.

The trouble is that many of these well-meaning marketing experts come from a big business background and do not understand or appreciate the marketing needs of a solo service business person, such as a coach.

What is the Starting Point for Outsourcing Marketing?

The truth is that a marketing strategy that may work for one coach may be totally wrong for  another and the first step in finding your marketing partner is to get by answering these three questions...... 

1. Who is my ideal client? Clearly identify your niche (broad and/or narrow) and the specific problems you solve. This will help your marketing partner target the right audience. 
2. What marketing help do I need? Determine which specific marketing tasks you want to outsource and which you are willing and able to take on yourself. Use the list in Quicklink 1 of this page to help you decide.
3. What are my specific needs in an outsourcing marketing partner? Start looking for marketing agencies or freelancers with experience in the life coaching industry and an understanding of your niche

Five Questions To Ask a Life Coach Marketing Consultant?

Here are five suggestions for questions to ask a business coach or marketing consultant that will reveal if they are right for you. The answers will enable you to enter into any contract with your eyes wide open😳.

1. What do you know about life coaching? 

The answer will let you know whether or not they really understand what coaching is and is not. Your outsourcing marketing partner really needs to understand this if they are to do justice to your specific needs. 

2. What are the coaching niches you mainly help with marketing? 

Different niches often require a different approach. For example a business or leadership coach may need an entirely different approach to a relationship or health coach. Your marketing person ideally needs to have experience of a good a knowledge of the needs of your niche.

3. Do you offer regular update reports and evaluation of progress

You want to make sure there is regular contact and updates. Ideally, if you choose to work with a marketing organisation, you will have a consultant who is dedicated to your account. You want to develop a relationship with one person rather than have to go through everything again each time you speak to someone new. 

4. Do you guarantee results?

Genuine business coaches don't guarantee results but some marketing consultants do. So find out what the conditions of any guarantee given and have it included in your contract with them (in writing😊).  

5. What is included in their fee and do you have a refund policy?

Make sure you get a detailed plan of what marketing activities their fee includes. Are there important omissions that you need or services you don't need or want to pay for?  Remember can outsource as much or as little of your marketing as you need. Also how will you be billed and, if necessary, can you pay in instalments.

If you find their marketing strategy for you is not producing the results expected, can you end the contract and is there a refund policy.  Look for any conditions and disclaimers around results not being achieved.

6. Ask about marketing successes they have achieved for coaches 

And, if possible speak to clients they have worked with. This can be tricky as obviously they are not going to put you in touch with coaches who won't say nice things. 

But it will give you a chance to see the coaches they come up with and what sort of life coaching clients they have had and whether the results they were after were achieved.

I hope you have found this article helpful in navigating your way to successfully outsourcing your marketing.  I also encourage you to look at these Easy and Affordable Idead to Market Your Coaching on your own. One or more of them may be something you are drawn to and can incorporate into your overall marketing strategy. 

More Help With Outsourcing Marketing