Coaching Websites - The Basic Idea to Make It Attract Lots of Clients
by Kenn Schroder
(New York, USA)
Thanks for letting us post website stories here Wendy.
99.9% of my work is in building attractive websites for coaches. However, I do need to optimize my own business website to bring me those coaches!
A neat short story I'll share is when I went from a few random website leads (and very few clients) to over a dozen per month, basically putting me in the 100k range.
I remember, in early 2008, for about 1-2 months, I retooled my website, my emails, my sales call and my main service offering to be "all about the client".
I reworded, restructured and revised everything to ONLY speak to the needs of the client and basically avoided any technology speak about websites, process, seo, html or anything.
I told myself, I'd go overboard on this idea of "designing my website for the client". To speak about benefits, pains, challenges, needs, and desires.
Amazingly, after doing so, and during a trip to Paris where I had calls late at night to the US, I landed 3 clients in one week, for 10k+ income.
Leads would keep coming in over time.
Then I applied the same brave move to my clients websites (coaches) and they too started generating more leads. I blog about getting clients with your website and wrote a 300+ page guide about it called The Coaching Website Guide.
Even if your niche isn't so clear, or you're not super narrowly focused, you can still avoid coach-speak and speak the language of the client.
There's a huge number of blog posts about this at my site and it's nicely packaged in the guide I wrote.
PS - It's a little embarrassing to post the photo, but people love it. It truly is "all about the client" ;)