Giving away too much in the introductory session
by Cindy Schulson
(California, United States)
Cindy is someone who gives tremendous value and I have no hesitation in recommending her take on the free coaching session. Wendy
Have you ever done a free introductory session with a prospective client and ended up giving away so much valuable coaching in that session, and then they don't sign up with you?
That happened to me... a lot. Then I turned everything around. I figured out when to offer a free session and how to do it so I could either sell them one-on-one coaching or a coaching program (e.g. home study program or bootcamp) that would help them.
One of the keys I realized was to not offer the free session to everyone who comes to my website. Instead, I offer it to them once they have opted in to my list. That way they consume my valuable giveaway and receive some additional information from me.
By the time we do a complimentary session, they already know that I can help them solve their problem.
Being very clear about your niche also helps demonstrate your value up front. Think of your niche as your WHO (target market) plus your WHAT (solution you offer). If you are clear about both those pieces and create your content aimed directly at your niche, then you will attract your ideal client and they will recognize how you can help them.
When we sell a solution vs. sell coaching, it's much easier to build a successful coaching business.
Thanks Cindy for that advice. And here are some more invaluable hints on Setting your life coaching fees.
Click here to post comments
Join in and write your own page! It's easy to do. How? Simply click here to return to Life Coaching Fees; Your input..
Sep 03, 18 01:23 AM
Turn the benefits of guest blogging and commenting from hit and miss to hit hit. Where and where not to guest blog, what and what not to write and how to make sure your guests do the right thing on yo…
Aug 26, 18 01:11 AM
Competing for Life Coaching Jobs to fill in-house mentor and training vacancies requires quality qualifications and personal branding. Here's my specialist guide that will help you stand out.
Aug 02, 18 02:07 AM
Secrets to creating a Life Coaching Website that look good and works as an online Business. Content that attracts clients. Security. Mobile requirements. Easy navigation. Video and pop up box etiquett…