Giving away too much in the introductory session

by Cindy Schulson
(California, United States)

Cindy is someone who gives tremendous value and I have no hesitation in recommending her take on the free coaching session. Wendy

Have you ever done a free introductory session with a prospective client and ended up giving away so much valuable coaching in that session, and then they don't sign up with you?

That happened to me... a lot. Then I turned everything around. I figured out when to offer a free session and how to do it so I could either sell them one-on-one coaching or a coaching program (e.g. home study program or bootcamp) that would help them.

One of the keys I realized was to not offer the free session to everyone who comes to my website. Instead, I offer it to them once they have opted in to my list. That way they consume my valuable giveaway and receive some additional information from me.
By the time we do a complimentary session, they already know that I can help them solve their problem.

Being very clear about your niche also helps demonstrate your value up front. Think of your niche as your WHO (target market) plus your WHAT (solution you offer). If you are clear about both those pieces and create your content aimed directly at your niche, then you will attract your ideal client and they will recognize how you can help them.

When we sell a solution vs. sell coaching, it's much easier to build a successful coaching business.

Cindy Schulson

Thanks Cindy for that advice. And here are some more invaluable hints on Setting your life coaching fees.

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Life Coaching Fees; Your input..

Recent Articles

Recent Posts

  1. Find The Best Life Coach Marketing Plan For YOU!

    Mar 02, 19 05:21 PM

    One size doesn't fit all when it comes to your life coach marketing plan. So choose a way to market your coaching that will give you results without stress.

    Read More

  2. Your website as a magnet for coaching clients

    Feb 26, 19 12:00 AM

    Frustrated with trying to build a coaching website and actually getting people to view it? Frustrated with finding that “free” website is not really free but involves lots of extras if you want it to…

    Read More

  3. How Do You Want to Meet with Your Clients

    Feb 11, 19 07:17 AM

    Do you think face to face is the best way or do you want to explore the benefits of phone, Skype, Zoom or some other platform. In this online world it’s good to be able to offer more than one way of g…

    Read More