Life Coaching Fees
How And What To Charge

How should you set your life coaching fees? Is $50 too little and is $1,000 too much? The tips and information on this page will help you decide what's right for you.

One of the most common questions you are going to be asked is about your fees.  "What does a life coach cost?"

It's question so many new coaches have trouble answering easily and congruently.  Why? Because they are not sure  of their value or what they should charge.

So let's discuss:


Jump to see what other life coaches say about fees

The truth is fixing your life coaching rates often depends as much on your confidence and background as your coaching skills.

It can also be influenced by the perceptions of the demographic of your clients - and where they live, city or regional.

The fee you are able to charge can also be affected by the coaching niche you choose and you can read  more about how t go about identifying your possible specialties here. 

As a Life Coach for individuals, who are paying their own way, you are unlikely (but it's not impossible) to achieve as much in the way of life coaching fees as a someone who defines themselves as an Executive, Corporate, Team or (where the really big money can be) Celebrity Coach - such as personal growth guru Tony Robbins.  

Deciding Your Life Coaching Rates

Coaches may charge as little as $USD50 an hour for individual face to face coaching while some corporate and celebrity coaches can achieve $USD1500+ a session.

A lot depends on how you place yourself in the coaching marketplace and go about choosing your niche or specialty.

Coaching in Asia is available on Amazon and has some good endorsements and guidelines for working in that region whether you are based in Asia or working remotely from the USA, UK or other countries.

Help with Coaching in Asia

Many coaches in the US, Europe and Asia charge life coaching fees either by the month for a series of sessions or by the hour - the latter being more common in corporate coaching situations.

If you are  aiming to coach in India, China or one of the other countries where the profession is comparatively new, you may need to use your local judgement as to what the market will accept.

I can't give you a blanket figure to cover all currencies, but in the US and Australia average life coaching fees for individual are somewhere between $100 and $500 + a session - maybe less in rural areas. And some executive coaches who work with l large organisations are charging upwards $700 an hour.

They key to being able to charge top rates is the perception your clients have of your value and I highly recommend you examine Cindy Schulson's work to help you identify your specialty and be seen as an expert.

Deciding the Life Coaching Fees you can charge depends on:

And with consideration to all of the above, you may want to start reasonably low and charge more as you gain confidence and testimonials. Some tips on getting testimonials.

Life Coaching Fees For Distance Coaching

And as Life Coaching Online becomes more viable for distance coaching via programs such as Skype it is becoming quite common to put a loading on life coaching fees for face-to-face sessions.  This is to cover the substantial travel and location expenses that can be involved.

Ask Around: My suggestion is that you ask around or look up on the web various coaches offering similar services in your area (which can be local or global). Use their fees as a guide as to what is an acceptable rate for life coaching fees for your level of experience and gives you a good profit margin after expenses.

Bottom line is to start charging fees for life coaching that you feel comfortable with and be willing to keep raising your rates so your coaching business making a profit.

You may be in coaching because you love it, but you have to eat!

So how do you raise your fees?

As you get more experienced and confident and your coaching practice fills, you may want to raise your coaching rates - work with less people for more money!

You may decide to only raise your life coaching fees for new clients or do a blanket raise on a calendar event such as new year.

Being seen as an expert in a coaching specialty is one way to increase your perceived value as a coach and enable you to charge more.

Developing a lucrative coaching niche is something you can learn how to do from niche expert, Cindy Schulson.

Basically the question of raising life coaching fees gets back to how you feel about it, not what anyone tells you.

Become a Coaching Expert

Many of the following tips on charging come from my hard-learned experiences.
Click to subscribe to my monthly Coaching Accelerators for more tried and true coaching hints.

Should You Begin Coaching For Free?

What life coaching fees should you charge?

Many coaching schools recommend you start practicing pro bono as part of your training. And even if you do hold off until you are qualified, there is often a dilemma as to how much you should charge as a trained but, as yet, inexperienced coach.

If you come from a related discipline such as psychology or counseling, where you have simply added coaching techniques to your skills, you may have no problem charging full fees straight away.

But if you are coming into coaching without any related experience, then offering to coach people for free, or at a reduced rate can be a good idea as you gain experience and confidence. However, if you are really confident you know what you are doing, go for it and start charging a full rate straight away. Again it's whatever you feel comfortable with and whatever your niche will bear.

Make sure there is something in it for you!
I do recommend you should ask for some exchange for your practice coaching. Even if you are inexperienced, you are trained and qualified and you will be adding value to your practice clients. If the practice client is paying you a token amount, however small, they will be more inclined to take the process seriously.

If you do take on some practice clients for no fee at all, then I recommend you work out some form of exchange that is of value to you.    Do they have a service you would be interested in as an exchange?  Will they commit to giving you a testimonil  or referring you more clients. You can read how to elegantly  get life coach client testimonials here.

I've  put together some really important considerations if you are thinking for swapping or bartering your coaching for another product or service.   You can learn from a readers conversation on swapping, how a virtual assistant does swapping and a swapper who has over 30 years of successful bartering.

And it's a good idea to let those practice  of swap clients know what your full life life coaching fees rate will be for future clients you take on. This will make them more appreciative of the opportunity to be coached for no fee or at a reduced rate that you are offering them.

The Free Introductory Coaching Session

Many coaches and coach providing organizations offer a free 'try before you buy' session as one of their business marketing strategies. The rational being that people don’t understand what life coaching is and need to experience it, and the coach, before they make a decision. There are two schools of thought around this and I’ll attempt to cover them.

The Pros:
On the pro side, a free introductory session does give the prospective client a chance to discover what they want to achieve and a real taste of what is to come and what they can achieve if they continue. It also shows that the coach is willing to give their time freely to ensure they are a good match with the client.

The Advantages and traps of the free introductory life coaching session.

The Cons:
Conversely, unless the lead is really well qualified, and the session timed and structured you can waste a lot of time with people who simply want a free session, to pick your brains, and have no intention of engaging you.

Or, as I found on several occasions – the free session turns out so well, the prospect thanks you profusely, decides they are clear on their path forward and don’t think they need any more coaching!

Great for the ego, but not great for both your spirit and your pocket for feeling in exchange for the time and expertise you have given them.

A compromise:
The knack for a successful introductory session seems to be to give them a taste of coaching, but leave them hanging enough that they want more. (More sales than coaching!)  A tricky balance if you are committed to helping others become more able and likely to get carried away.

Instead I and many coaches offer give a free “assessment”  or "discovery" session. This  session is about discovering what the prospect wants from coaching, giving them a taster of how you coach to discovering how you both feel about working with each other.

The free introductory session rules:
The session is strictly timed and the prospect is aware before-hand how long it is going to be, what is going to be covered and has already been advised of the various coaching packages.  They have also been asked to fill in a brief questionnaire  to discover what they would like to achieve with coaching and a few other things to make sure they are really interested.

This last point is especially important if you are offering free sessions via the internet.  So many people are happy to "click here for a free introductory session", because it is free without any real intention of being coached long term.

In fact they may be hoping to get all the coaching and solutions to their problems they need from that free session.

To Publish Coaching Fees or Not to Publish?

Another dilemma coaches often face is whether of not to publish their life and business coaching fees on their website or in printed brochures. Lets look at the pros and cons for both strategies.

The pros:
In favor of publishing your costs is it tells the prospective client right up front what you charge and saves that "money conversation" at the end of an introductory chat.

The Cons:
Against that, until you have had an introductory chat, the prospective client might not realize the value of your offering and why you are charging that amount.

A compromise:
Personally, I'm for offering the prospective client lots of different coaching program options so there is something for every budget. The variations in the programs can be for length of session or number of sessions in a series and whether you include in between session email contact or brief telephone contact.

Don't Be Too Quick To Offer A Discount

Often when a prospective client starts pushing you to reduce your fee with an "I really want to do this, but can't afford it" story, it's often more about their priorities than whether or not they have the money.

On two occasions early in my career I fell for this and, anxious to sign up the client, seriously discounted my fee only to discover that the clients were actually in a much better position financially than I was at that time.

In the first instance the client was saving for an extended overseas holiday and in the second carrying out major house renovations. When I discovered this in the course of the coaching, I have to admit it left me feeling somewhat undervalued and cheated. Not the best place to be coming from as a coach!

So again I stress, much better to change the structure of the program to fit what the client is willing to pay, than discount your time and skills.

How Did You Arrive at Your Life Coaching Fees?

There are many ways to establish Life Coaching Fees.

Will you share yours?
New coaches will be really grateful for information
on how you started charging and what you did
to get your fees to where they are now.
Please share your experience...

What other visitors have contributed about setting coaching fees

Click below to see contributions from other coaches...

Just Getting Started 
I am a retired, Licensed Professional Counsellor who likes to stay active. As a private practitioner in Wisconsin for nearly 20 years the majority of …

Giving away too much in the introductory session 
Cindy is someone who gives tremendous value and I have no hesitation in recommending her take on the free coaching session. Wendy Have you ever done …

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