The focus of the personal growth coach is to bring more purpose, joy, productivity and ease into your client’s personal, business and professional
life. It's the backbone of all types of life coaching
Personal growth coaching could just be another name for life coaching because it gives the client the self awareness and the skills they need to increase their confidence, communication skills and assertiveness and improve their relationships with family, staff and colleagues.
I actually believe that all coaching is basically self improvement and personal or life coaching. In any coaching situation from coaching small business owners to career or executive coaching, there will be times when those skills are called for.
You are helping the client grow personally as part of whatever goals they have set (even if they don't realise it). For instance the client who comes to you for help growing their career may also need coaching on improving their communication and business relationships.
It's about getting the client to know themselves and how they naturally operate so
their decisions will come from a place of choice rather than reactivity or
Whatever professional, career or business issues are presented to you as needing to be addressed, you may find the "elephant in the corner", the real issue that needs addressing, turns out to be something that the client may not even be consciously aware of. or simply don't want to, or can't easily confront..
I have rarely had a client in either a business, executive or organizational environment, where at some time it hasn't got down to personal growth issues.
I also believe it can be very beneficial to use a profiling tool if the client is agreeable. It helps the client become more aware of themselves and helps you as a coach know how best to coach each client for maximum compatibility and results.
There are loads of profiling tools you can research such as DISC, Myers Brigg, Kolbe and LCA - it's a matter of finding one that resonates with you as a productive coaching aid.
Taking the Kolbe™ A profile and DISC really helped me discover why I behave the way I do in certain situations and rather than try to change use that information to make life easier. And as a life and career coach I have found it an invaluable tool in helping my clients appreciate who they are and knowing how to coach them.
The Life Skills Lesson Plan
To help the client improve their life skills you might include processes to help them determine their NEEDS - that is what drives them - and their and values - the things that are really important to them.
This may not be as obvious as it sounds. Identifying and healthily handling the needs that drive us is an amazing process developed by the father of the life coaching profession Thomas Leonard and is included in his amazing book The Portable Coach
From what your clients reveal about their needs you can examine those things they do that work for them and discuss those that don't work and sabotage their goals and what behaviour patterns may be obstacles to their success at home and at work.
And with your support they will try out the challenges of dropping old behaviours that do not serve them and embrace new ways of operating where their needs are met in a better way.
The Portable Coach also has many other processes I have found invaluable to use or adapt as an aid to my coaching.
In particular you may find yourself doing life purpose work as clients come to you wanting to define their life purpose or mission. You will guide them through discovering this life purpose and making sure their goals are in alignment with this purpose and not pulling against it.
I have to say though I think too many coaches and clients get hung up on the importance of finding a life purpose. Sometimes an impressive life purpose is just not there and the client needs to know that this is OK and they have not failed or are less than someone who can easily identify a big life purpose.
A life purpose can be something as simple as being the best they can at whatever they do.
Do They Need Therapy?
A thing to always bear in mind as a personal growth coach is that it is not therapy and as a life coach you are not qualified to get into issues that need therapy unless you also have the relevant qualifications.
You must be willing to pass on to a suitable therapist any client whose needs are beyond your qualifications or skills. Forming alliances with therapists such as psychologists and chiropractors where you can cross refer clients is an excellent idea.
Being a life coach specialising in personal growth coaching can open the door to a huge number of niches and the one you chose will ideally depend on your background, life experiences and existing qualifications.
Here are just some of those life coaching niches - the possibilities are almost endless:
And if you are still puzzling over how to identify your coaching specialty you can read more about choosing and marketing your coaching niche including some great advice from a niche marketing expert Cindy Schulson. And you'll find lots more useful information on other niches in life coaching jobs and opportunities